Does Your Agent Have the Contacts?

Written by Paul Kounnas Wednesday, 07 September 2011

Sometimes homes can sell very quickly.

Is it because they are well priced or are they snapped up because of their prime position?

Furthermore, how are buyers found when a property has only been on the market for a few hours?

The secret to this phenomenon is database marketing. Agents have been using this method to achieve outstanding selling results for countless sellers in the area.

Buyers really appreciate an agent who will contact them when a home comes on the market which may satisfy their particular needs. This after all, is good old-fashioned service, which is what a good agent should provide.

From the moment the listing is received for a property, a simple referral back to the buyer database can match the property to a suitable buyer.

An inspection is organised with the best qualified buyers straight away and the buyers can make an offer even before the property is advertised.

Active buyers and investors on your agent’s books can prove to be a valuable resource.

Through understanding the requirements of valued clients, the agent can match and introduce prospective purchasers to the latest listings.

Why is an agent’s ability to use a client database so important when you are looking to buy and sell property?

The benefits of holding a large database are twofold – the agent can instigate inspections on behalf of the vendor in a very short time frame, often prior to advertising, helping to create competition and the purchaser benefits from the first bite of the cherry, allowing for early assessment of a property.

Using a client database eliminates the need to implement unnecessary and costly advertising campaigns, promoting a low price range which attracts bargain hunters.

It is so important that you appoint a selling agent with an established network of clients. If they feel your property will meet the buyer’s criteria, a sale can happen extremely quickly.

Successful agents always try to match properties to purchasers.

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